Today, in the world of technological advancements, social media has risen as a dominant and influential platform. More than 2 billion users are active participants on social media networks worldwide. Whereas in India, more than 250 million of population had begun using social media according to a data presented by Statista in 2019. On microblogging sites such as Twitter, the figure of active users per month rose up to an enormous 23 million. The impact and expanse of social media is evident and obvious, with 11% of the world’s Facebook users belonging only from India. Social Media investigation online revealed, nearly 80% of the millennials devote their time either browsing or networking on social media.
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